The art of marketing has been changed irrevocably by the launch of AI software. Hundreds of thousands of these tools have sprung up in recent years.
So, it might be challenging to know which of these tools will offer the best value.
It is vital to zero in on whatever you want your AI marketing tool to achieve. So, let us begin by identifying what these artificial intelligence tools are used for, and what they can do for your businesses.
Here are the top AI tools to transform your B2B marketing and sales strategy.
Top 5 AI Tools To Get Your Business Going
#1 – Chatfuel (For Chatbots)
Irritating nuisance or essential AI assistants – no matter what you think of these chatbots, they are here to stay. Of course, the usefulness of a chatbot depends on how you build it, now this is where Chatfuel comes to the rescue. So, rather than buying an off-the-peg solution, this platform permits the users to tailor a disguised virtual personality yourself, with the help of an intuitive drag-and-drop interface. No matter if you are looking to replace a dull FAQ page or drive potential leads down the funnel by giving discount codes, you can do it all with this AI-powered tool. Chatfuel’s bots are exceptionally good at interpreting non-grammatical responses or even misspelt words. They can also spot keywords accurately. For instance, if you ask them to do my essay, they will offer you helpful and appropriate responses based on your keyword.
#2 – Influencity (For Influencer Marketing)
The rise of influence in social media marketing has been a hot trend in the modern day and age. This soaring trend is not showing any signs of slowing down any time in the future. Whether it is sponsorship, hauls, traditional advertising, product reviews, etc., social media influencers are a big deal for businesses, particularly those directed at younger demographics or niches. Influencity announces itself as the “most complete influencer marketing platform” in the market. This AI tool is used by giants, such as Kellogg’s, Samsung, WPP, and many more.
#3 – Fullstory (For Digital Experiences)
Fullstory – by digital experience, means the journey a site visitor goes through from their first visit to conversion (or even dismissal). This tool makes a worthy point that you can learn a lot from the unpredictable things users do, which might not have been foreseen. To make this level of insight feasible, this tool employs an AI to keep track of every click, page visit, and cursor move across the journey of a visitor to create their story. This can be compared with billions of other visitors’ stories to get insights. It leverages the scalability and processing power of AI automation to find opportunities and errors more rapidly than any human ever could.
#4 – Albert.AI (For Digital Advertising)
Advertising is instinctively hit and miss, or at least it used to be before the dawn of AI. Albert.AI optimises and customises advertising content on scale, throughout paid search platforms and social media, including Google Ads, Facebook, Bing, YouTube, and more. For instance, if you offer, essay writing services, then you can advertise your services efficiently by using this tool. It functions as a lab for tweaking and testing various campaigns to get benefits of unthought-of demographics, new markets or unseen channel opportunities. It helps to make ad campaigns less wasteful and more relevant.
#5 – AI Sales Email Assistant Of Reply.Io (For Email Replies)
Crafting standard email responses is a different task of marketing that can become labour-intensive and repetitive quickly. This tool aims to remove a lot of that drudgery. But it also has many various use cases. Therefore, it declares itself as a “sales engagement platform.”
While the normal conversion rate for email marketing campaigns is approximately about 1.22%. It can translate to many promising leads when you scale up. To make the most of this tactic, which can be completely automated, you will need this AI-powered email marketing tool. Build cold email campaigns through various channels and this tool will automate the rest, bidding predictive analytics and integration tools to keep up with the progress of your campaigns.
· How can AI impact B2B sales and marketing?
AI affects B2B sales by elevating strategic decision-making, operational efficiency, customer engagement, and much more. The key tools to modernise your B2B sales are AI-powered CRM systems, AI lead generation, predictive analytics, etc.
· How does AI help in marketing and sales?
Integrating AI tools for sales helps with segmenting customers and leads on the basis of different elements to enhance personalisation and targeting. AI tools can quickly analyse large data sets and uncover patterns to reinforce target sales tactics and outreach on the basis of the audience you are planning on reaching out to.
· How can I use AI for marketing strategy?
There are 4 steps to using AI for marketing in your firm. These steps include the following:
1. Step No. 1 – Assess your marketing processes
2. Step No. 2 – Find marketing bottlenecks
3. Step No. 3 – Look for automation solutions
4. Step No. 4 – Implement, train, and scale
· How can I use artificial intelligence (AI) in B2B sales?
You can use artificial intelligence (AI) in B2B sales to help your business conduct sales activities much more effectively and productivity. AI can enhance lead quality (as it can scrape information faster), automate repetitive tasks (like data input), provide salespeople with better insight into their pipeline, and a lot more.
Future Trends: What Is Next For AI In B2B Sales?
Even though it has only been a bunch of few short months, B2B AI tools of all kinds have surely come a long way. So, it is safe to expect this rising trend to continue into a predictable future. Predictable analytics will carry on becoming more precise and sharper, thus, making it seamless to target convertible prospects. You will witness AI becoming alarmingly involved in the customisation of the ongoing B2B customer experience. This won’t be it, but this advancement can be seen in the long-term strategic development. Automation will also remain a vital part of this mix and will evolve with time. By reading the information in the blog given above, you are now fully aware of the top AI tools that hold the power to transform your B2B sales and marketing strategy. So, give them a go right now and see the results yourself. Keep in consideration, that the tools that we mentioned earlier are only a fraction of what lies in the industry.
